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Dell's Ground-Up Channel Build: From Direct Sales Holdout to Partner-First Powerhouse

Dell's Ground-Up Channel Build: From Direct Sales Holdout to Partner-First Powerhouse

Senior director Chad Dowlen explains how Dell went from direct-only holdout to partner-led in storage and why channel tenure, not just new programs, is now a strategic asset.

Nov 18, 2025

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3 min read

TD Synnex Builds AI Enablement Framework as Distribution Evolves Beyond Logistics

TD Synnex Builds AI Enablement Framework as Distribution Evolves Beyond Logistics

The world's largest tech distributor is training internal "AI champions" and gridding partners by capability level to accelerate speed-to-market for AI solutions.

Nov 17, 2025

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3 min read

ServiceNow Eyes 10,000-Partner Ecosystem as It Pushes Toward $30B Revenue Goal

ServiceNow Eyes 10,000-Partner Ecosystem as It Pushes Toward $30B Revenue Goal

Global partner marketing leader Meaghan Moore details how the workflow automation giant is building scalable infrastructure and leveraging AI to support exponential ecosystem growth.

Nov 14, 2025

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3 min read

Zoom’s Big Reinvention: How the Company Is Pulling Partners Into Its Contact Center and AI Future

Zoom’s Big Reinvention: How the Company Is Pulling Partners Into Its Contact Center and AI Future

Chief CX Evangelist Brandon Knight explains how the Meeting giant's "it just works" reputation enabled partners to sell contact center software before launch and why partner lifetime value trumps customer metrics.

Nov 13, 2025

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3 min read

Accenture's Harish Natarajan on Why Most AI Projects Never Scale

Accenture's Harish Natarajan on Why Most AI Projects Never Scale

The consulting giant's AI strategy leader explains why only 8% of companies successfully scale AI solutions and what separates winners from experimenters.

Nov 12, 2025

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2 min read

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