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Dive into a collection of past posts and rediscover timeless content.

Zoom’s Big Reinvention: How the Company Is Pulling Partners Into Its Contact Center and AI Future

Zoom’s Big Reinvention: How the Company Is Pulling Partners Into Its Contact Center and AI Future

Chief CX Evangelist Brandon Knight explains how the Meeting giant's "it just works" reputation enabled partners to sell contact center software before launch and why partner lifetime value trumps customer metrics.

Nov 13, 2025

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3 min read

Accenture's Harish Natarajan on Why Most AI Projects Never Scale

Accenture's Harish Natarajan on Why Most AI Projects Never Scale

The consulting giant's AI strategy leader explains why only 8% of companies successfully scale AI solutions and what separates winners from experimenters.

Nov 12, 2025

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2 min read

The Best Partner Leaders Improvise, Says Palo Alto Networks VP

The Best Partner Leaders Improvise, Says Palo Alto Networks VP

VP Anar Desai shares how explosive growth from 5,600 to 19,000 employees reshaped partner strategy and why in-person interviews matter more than ever.

Nov 12, 2025

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3 min read

CrowdStrike's Distribution Strategy Shifts From Fulfillment to Growth Driver

CrowdStrike's Distribution Strategy Shifts From Fulfillment to Growth Driver

VP of Global Distribution Daniel Danielli outlines how scorecards, regional nuance, and AI are reshaping channel strategy.

Nov 11, 2025

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3 min read

Zendesk’s Partner Marketing Chief Reveals Strategy for Scaling Channel Relationships

Zendesk’s Partner Marketing Chief Reveals Strategy for Scaling Channel Relationships

Amy Avalos, Director of Partner Marketing, shares how self-service portals and prescriptive content enable resellers to tell their own stories "powered by Zendesk."

Nov 11, 2025

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3 min read